Digital Marketing Services - Brevity - St. Louis
Brevity Process: TARGETED MILESTONES
START WITH AN EDUCATED APPROACH

TARGETED MILESTONES

A solid strategy is necessary for creating a consistent brand message to be used in all marketing efforts toward trackable goals and milestones. The first step of all projects at Brevity involves learning everything we can about our client's brand, industry, and competitors, in order to develop project goals. These goals revolve around generating brand awareness, qualifying solid leads, or creating a unique and memorable experience for our identified audience.

Brevity Process: TONE OF VOICE
LOOK & SOUND THE SAME, ONLINE & OFFLINE

TONE OF VOICE

After analyzing the information from the discovery, and developing a solid strategy for a project or campaign, we find unique touch-points that set our clients apart in their market. Then, we carefully craft a system for communicating to our core audience. This includes identifying audience personas and developing a tone of voice with brand keywords to ensure consistency across the board.

Brevity Process: COMPELLING CONTENT & STRONG VISUALS
PROVIDE REAL VALUE TO THE AUDIENCE

COMPELLING CONTENT & STRONG VISUALS

A blend of compelling content and stunning visuals will ensure that a brand says what it wants to say and looks how it wants to look, while providing value to our audience. We take the brand messaging, and combine it with the strategy to produce pieces like web content, social media campaigns, and digital ad campaigns that tie directly to the goals we've set.

Brevity Process: TRACKING PERFORMANCE
REVIEW AND REFINE

TRACKING PERFORMANCE

Now that we have collected information, we can take a closer look to make sure we are on track to meet or exceed our project and campaign goals. Keeping track of data allows us to make informed decisions about what to do next. We take a handful of quantifiable metrics and focus our efforts there. With clear goals and measurable progress, we are well-equipped to move forward quickly and purposefully.

Brand Identity

The mark of a brand needs to communicate the right emotions to the right audience, while maintaining a timelessness, living in the appropriate market, and communicating individuality. A logo hardly ever lives on a blank piece of paper. Our identity process takes a step back from designing just a logo and instead considers all aspects of the brand identity.

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Web Design & Dev

All of our web projects are built on a strategy created to determine the goals of the site, target a specific audience, define the brand message and develop a unique way to deliver that message to the audience in order to convert on the goals. We use the information acquired from the discovery phase of our process to identify the business objectives for the website and develop measurable goals to gauge its success.

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Content Management

A successful content strategy creates a consistent online brand for your audience, across all platforms. Our web projects are developed on the WordPress content management system, which makes updating content online as easy as making a Facebook update or posting a tweet. And it just so happens that social media can be a great place to reuse and re-purpose content from a website, or vice-versa.

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Digital Marketing

With a concept as varied and broad as marketing, it is essential to create a plan of attack: Your marketing strategy is a plan made up of tactics that aim to take your business from where it is now to where you want it to be. In the discovery phase we ask you want you want for your business; In the strategy phase we tell you how we will achieve those goals. Brevity specializes in doing all of this online through social media, digital ad campaigns, and content-based SEO strategies.

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Hosting & Support

Brevity offers a number hosting options that come with a dedicated IP address, managed WordPress updates, WordPress security monitoring, built-in caching for better performance, daily automated backups, 99.9% up-time and monthly service time included. We continuously monitor your site for hackers and malware. In the unlikely event you do get hacked, we will fix it for you, for free.

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