Say Hi. to Your New Favorite Burger Brand

Hi-Pointe Drive-In is a new fast-casual restaurant in St. Louis, MO. The menu includes burgers, sandwiches, and shakes, with an emphasis on creative daily specials. This new concept uses locally-sourced ingredients, and practices sustainability from recycled bamboo flatware, to the reused shipping containers the building is constructed from. Brevity worked with the experienced restaurateurs to develop the brand, print materials, in-store graphics, and online presence for this new venture, from the ground up. Our team set out to create a fun, inviting brand and environment, combining a mid-century aesthetic with modern applications and attitude. Primary challenges in this project revolved around the breadth of brand applications to be created in a short release time.

Our team took inspiration from mid-century design, retro-futuristic illustrations, 80’s diners, and 50’s lingo. We worked to produce the design system and source production for all brand materials in time for the early 2017 grand opening. Our project scope included just about everything you can think of for the brand such as menu signage, print designs, apparel—really anything inside and outside of the Drive-In. We developed a system using the logo mark, typography, and color palette that would allow all of these pieces to be created across all media with ease. With this going to be such a unique website experience, we used things like semantic markup to tell the machines what is important throughout each page on the website. By doing this it allowed us to still approach the brand with a open mind and able to create a branded digital experience without sticking to your generic website layouts.