What is discovery & why it’s important
The main purpose of a project discovery is to establish the goals that will effectively solve the problems your company is facing. The marketing challenges that companies face today aren’t always as obvious as you might think. It is important to truly understand your company and its audience, and what brings value to that relationship. You must take into account the market which consists of current trends, competitors, industry regulations, effective media outlets, and best practices. A lot can be learned from what has already been done, what’s working, and what’s not. It’s always best to review previous marketing efforts before you try to begin something new.
Its best place to start with understanding your company. First and foremost, you must really understand your company and its purpose before it can accurately communicate these points to a potential client or customer. Once you understand the purpose of your company, establish the key stakeholders and the company’s main clientele. Assess the nature of their relationship and what value is being provided to the clients and how it’s being delivered. It’s important to analyze how your company currently operates. You’d be surprised how often a glitch in company operations can affect the marketing and the overall customer experience.
Industry Research & Competitive Landscape
Once the vision of the company has been confirmed, it’s time to figure out its position in the market. How will you reach your audience? What will you offer? Study the industry to understand how and where people consume your company’s product or service. Analyze your competitors. See what’s working for them, but also try to establish your unique benefits to distinguish your company from them. Look for holes in the market where there are customers with needs that are not being fulfilled.
GET YOUR FREE
DIGITAL MARKETING SCORECARD
How is your digital marketing performing? We take a look at a wide variety of factors including social media, website usability, analytics, & more. Free in your inbox tomorrow.GET YOUR SCORECARD
Convert More Leads
UNLOCK YOUR WEBSITES POTENTIAL
In order to build for maximum website usability and ROI, there are a variety of details that need extra-special attention. Download the full ebook to learn more.DOWNLOAD NOW