Video Content has Taken Over
Use Digital Marketing Videos To Dramatically Increase the Return on your Marketing Budget
Video Can Improve Your Marketing
Video Content is taking over the world of digital marketing. According to YouTube, mobile video consumption rises 100% each year due to the need for convenient access to information across all devices. Search engines and social media platforms are prioritizing video content, and online stats are validating its popularity across all aspects of the internet. So, what does this mean for your business? It’s pretty simple. Videos are the best way to increase conversion rates, generate new leads, and get the biggest returns on marketing dollars.
In-Demand
There are a number of online statistics that support the clear growth in demand for online video. A Cisco study revealed that video will account for 80% of all global internet traffic by 2019. In fact, this study states that video will account for 85% of all US traffic within this time. Social video generates 1,200% more shares than text and images combined, according to Brightcove. The Aberdeen Group has data that shows video marketers enjoy 41% more web traffic from search than video non-publishers. This study also states that video marketers are 28% more effective at improving marketing performance year-over-year, and have 27% higher click-through rates and 34% higher web conversion rates.
How Video Can Affect Business
From a business perspective, digital videos can have a great impact on marketing efforts, sales process, conversion rate and mobile accessibility. By lowering the barrier to entry and getting people vital information quickly and easily you can increase online conversion rates. Digital marketing videos have a certain shareable quality that helps in creating brand advocates, and increases the return on marketing dollars. Having videos embedded in content increase search engine priority, driving more leads to your site. Finding easy and accessible ways to portray your content on mobile devices is becoming a high priority. Videos can do this while ensuring the consistency of your message at any size.
How Can A Small Business Get Started?
Deciding to embark on a video project can seem overwhelming, but it doesn’t have to be. Like anything else, the hardest part is getting started. Before you begin, be sure to have clear objectives and be prepared with script or outline with realistic expectations. Consider the medium when trying to find value. If you are shooting a quick social video for Instagram, it might be ok to approach the project with a smaller budget. If you do have a larger video budget, consider shooting multiple short videos at once. This is a great way to make the most of the time and money that you have available. You might be able to produce an entire quarter’s worth of quality video content in just one full-day of shooting. Reuse and recycle your footage across multiple videos and remember that one video can be successful across several media outlets.
Tips For A Successful First Video
If you’re a first timer, here are a few things to consider when making your debut video or video series.
- Keep it short. People have short attention spans, the best length is between 30sec – 2min.
- Stay on point. 30 seconds isn’t enough to tell your whole life story, Focus on only 1 or 2 key messages.
- Have a purpose. Pointless videos do more harm than good. Make sure your video is either informative or entertaining, or else people won’t come back.
- Deliver a clear call to action. If someone is watching your video, you have their attention. Don’t waste an opportunity to convert them.
- Set realistic goals and measure them. Your first video probably won’t go viral, but you have to start somewhere. They’ll get better and your audience will grow, but not if you don’t start with the first one.
Grow Your Business With Digital Marketing Videos
Video doesn’t need to be an expensive endeavor, and soon it will be a communication necessity. At Brevity, we work hard and solve problems with smarter creative, not necessarily bigger budgets. We know how important digital marketing videos are to your company and include this in successful marketing strategies. We’re dedicated to helping our clients find the best way to incorporate video into yearly marketing and communications efforts.
So, You’re Ready to Make a Video.
Let’s Start Rolling, and Increasing the return on your marketing dollars today.
Start A ProjectNot Ready to Commit just yet?
No Problem. Sign up to get monthly tips, insights and maybe even some videos.
Join Our Mailing List