Video Can Improve Your Marketing
Video Content is taking over the world of digital marketing. According to YouTube, mobile video consumption rises 100% each year due to the need for convenient access to information across all devices. Search engines and social media platforms are prioritizing video content, and online stats are validating its popularity across all aspects of the internet. So, what does this mean for your business? It’s pretty simple. Videos are the best way to increase conversion rates, generate new leads, and get the biggest returns on marketing dollars.
There are a number of online statistics that support the clear growth in demand for online video. A Cisco study revealed that video will account for 80% of all global internet traffic by 2019. In fact, this study states that video will account for 85% of all US traffic within this time. Social video generates 1,200% more shares than text and images combined, according to Brightcove. The Aberdeen Group has data that shows video marketers enjoy 41% more web traffic from search than video non-publishers. This study also states that video marketers are 28% more effective at improving marketing performance year-over-year, and have 27% higher click-through rates and 34% higher web conversion rates.
How Video Can Affect Business
From a business perspective, digital videos can have a great impact on marketing efforts, sales process, conversion rate and mobile accessibility. By lowering the barrier to entry and getting people vital information quickly and easily you can increase online conversion rates. Digital marketing videos have a certain shareable quality that helps in creating brand advocates, and increases the return on marketing dollars. Having videos embedded in content increase search engine priority, driving more leads to your site. Finding easy and accessible ways to portray your content on mobile devices is becoming a high priority. Videos can do this while ensuring the consistency of your message at any size.
How Can A Small Business Get Started?
Deciding to embark on a video project can seem overwhelming, but it doesn’t have to be. Like anything else, the hardest part is getting started. Before you begin, be sure to have clear objectives and be prepared with script or outline with realistic expectations. Consider the medium when trying to find value. If you are shooting a quick social video for Instagram, it might be ok to approach the project with a smaller budget. If you do have a larger video budget, consider shooting multiple short videos at once. This is a great way to make the most of the time and money that you have available. You might be able to produce an entire quarter’s worth of quality video content in just one full-day of shooting. Reuse and recycle your footage across multiple videos and remember that one video can be successful across several media outlets.