With a concept as varied and broad as marketing, it is essential to create a plan of attack: Your marketing strategy is a plan made up of tactics that aim to take your business from where it is now to where you want it to be. In the discovery phase we ask you want for your business; In the strategy phase we tell you how we will achieve those goals. Brevity specializes in doing all of this online through social media, digital ad campaigns, and content-based SEO strategies.
HOW WE DO IT
Who knows your business better than you? Our process centers around those directly involved in the business – what you do, why you do it, who you sell to, who you want to sell to, and so much more. But we don’t stop there: After picking your brain we continue the learning process by researching the industry landscape, seeking out feedback from your consumers, and picking up any relevant information that we can get our hands on.
When we create content, we have two primary objectives: First, make it relevant and appealing – it should be apparent to your audience why they should be interested in your brand, and what your brand will contribute to their lives. Second, make it consistent – the members of your audience should think of your brand like a friend or a personality trait, and a consistent image and message are crucial when developing and maintaining that familiar, inclusive relationship.
Brevity’s brand-centric approach to digital marketing ensures that all materials created for each campaign have a consistent look, feel, and message. Whether the piece is a simple postcard, or a marketing landing page, everything looks and lives as a family, with the purpose of driving the results based on the initial marketing strategy.
Learning a brand's vision, industry, and competitors is the beginning to a successful comprehensive digital marketing campaign.
Every campaign needs a road map. What are we trying to accomplish? Who are where talking to? Where are we reaching them? What do we need to do in order to get there?
Once we've had the ability to audit an existing brand and develop a strategy, there may be some baseline materials to create, such as a website to drive traffic to, or some print pieces to help define the new direction.
We have our strategy and materials in place. Now is the fun part. Creative content can be produced, social media posts can be scheduled, and we can start analyzing and adjusting.
Digital marketing is proven over and over again to be a great and cost-effective way to create awareness, generate leads, and provide a memorable experience to captive online audiences. We work with our clients on a monthly, quarterly, and yearly schedule in order to maintain goal checkpoints and ensure we are producing the best results possible with the most compelling creative work.