START WITH AN EDUCATED APPROACH
A solid strategy is necessary for creating a consistent brand
message to be used in all marketing efforts toward
trackable goals and milestones. The first step of all projects at Brevity involves learning everything we can about our client's brand, industry, and competitors, in order to develop project goals. These goals revolve around generating brand awareness, qualifying solid leads, or creating a unique and memorable experience for our identified audience.
LOOK & SOUND THE SAME, ONLINE & OFFLINE
TONE OF VOICE
After analyzing the information from the discovery, and developing a solid strategy for a project or campaign, we find unique touch-points that set our clients apart in their market. Then, we carefully craft a system for communicating to our
core audience. This includes identifying audience personas and developing a tone of voice with brand keywords to ensure consistency across the board.
PROVIDE REAL VALUE TO THE AUDIENCE
COMPELLING CONTENT & STRONG VISUALS
A blend of compelling content and stunning visuals will ensure
that a brand says what it wants to say and looks how it wants to
look, while providing value to our audience. We take the brand messaging, and combine it with the strategy to produce pieces like web content, social media campaigns, and digital ad campaigns that tie directly to the goals we've set.
REVIEW AND REFINE
Now that we have collected information, we can take a closer look to make sure we are on track to meet or exceed our project and campaign goals. Keeping track of data allows us to make informed decisions about what to do next. We take a handful of quantifiable metrics and focus our efforts there. With clear goals and measurable progress, we are well-equipped to move forward quickly and purposefully.